Home Pages. E-newsletters. Blogs. Emails. Landing Pages. Case Studies. Digital Ads … are all important elements for ‘clinching the deal’.
The ability to write powerful sales copy and compelling content are critical to any successful marketing campaign.
And to frame your content, using User Experience (UX) techniques – where the user’s point of view is paramount – will transform your marketing pitch into an engaging and worthwhile experience that adds value.
Getting to know me …
Below, I’ve added a selection of work that I’ve done to give you an idea of what you can expect from me. These samples will give you an appreciation of how I craft my content. But – more importantly – you will get to hear my voice … the tone and style in which I write.
A style that I would describe as informative, entertaining, and user-friendly. And one that skillfully incorporates best practices learned from the most successful copywriters in the business.
The importance of SEO … the key to successful marketing …
Words and phrases used in digital content are never random, but SEO optimized … strategically chosen to trigger optimal placement in Google searches and user clicks. This is another important component to consider, as I help clients update their marketing content, and refresh their online presence.
AWAI Assignments …
The following is a 5-piece B2C AWAI assignment for a fictitious workout product Basketball Yoga Blast. As you will see, submissions include the marketing ad, blog, email, landing page, and sales page.
Assessment comments included …
“Your sales page was already strong. And it’s more effective with the added urgency in your headline. Solid job on this most difficult to write part of the campaign.”
Here is an example of a home page for a fictitious company, NicksAromatherapy, reimagined so as to highlight the User Experience (UX) focus …
Assessment comments included …
“Nice work on the various categories of content and presentation of the page … Language speaks to the ideal prospect … Copy creates momentum … Images shown are good.”
The following is a sample Landing Page for a fictitious weekly newsletter geared to frequent business flyers …
Assessment comments included …
“You have nicely included all elements … Right on point … Headline and opening intriguing and engaging and makes the reader want to move forward … Nicely done!“
And now … A B2C Email from a fictitious gardening service company in Seattle, offering a special winterizing service …
Assessment comments included …
“This email hits on all elements … Good tone, details, and way to make a connection with the reader … Strong subject line and first paragraph … Copy draws reader through to the end … Simple and clear CTA … Good, emotional copy!”
The following is a B2C Blog Post from a fictitious company on the topic of Natural Foods that boost Brain Power …