What do garden centers, dental practices, or your favorite Italian restaurant have in common? They are all professional service providers.
And that means that most of them either have a newsletter … or wish that they did.
As savvy business professionals, we all acknowledge that email communication is the easiest way to reach out to current or prospective customers. After all, just about everyone has email and checks their in-box several times a day.
This is why sending a weekly or monthly e-newsletter is a highly effective marketing tool, and a winning strategy for building your customer base.
So … What are the Benefits of E-newsletters?
E-newsletters – as opposed to emails – are structured, regularly-scheduled publications that offer several advantages. Consider these …
- Newsletters build and maintain relationships with your prospects, your customers, and even your employees.
- They contain helpful and informative content, geared specifically to the needs or interests of your prospect.
- A useful, engaging e-newsletter creates a consistent, valuable bond with your reader.
- Newsletters provide great platforms for you to offer new products or updated services to your prospects … and to remain ‘top-of-mind’ with them.
- Regularly-scheduled newsletters also allow your prospect to experience that special feeling of being ‘first to know’ … be it new products, latest trends, hot-off-the-press announcements, etc.
- Most importantly … newsletters build trust, confidence, and appreciation between business and customer.
- Which all translates to increased sales!
Just Think About It …
When you share great news or helpful tips with your customers on a regular basis, you immediately come to mind when they have questions or need your services.
The problem is … what busy professional has the time to create or maintain their own newsletter? You know … to research topics, to conduct customer or staff interviews, to write success stories or case studies … and all the elements that go into exciting, engaging content.
Well … that’s where we come in.
At EdgeCopywriter, we will be delighted to relieve you of all the stress, and take on this valuable task. One that promises to make you a go-to source, and a super-hero to your clients!
Sample E-Newsletter …
Included below is a sample e-newsletter purportedly written by a fictitious garden center – Green Garden Glory – located in Any Town, New York.
As you will note, this newsletter contains several elements, including …
- Interesting, relevant articles … both original and curated
- Special features to engage and delight the reader, such as …
- Staff recognition highlight
- Q&A section
- Interactive reader fun quiz section
- Special deals on offer
- CTA to sign up for monthly newsletters
You will note also that some articles are written in full, while others merely tease some of the copy and direct the reader back to the company website or other indicated link.
Do take a look, and use this sample as a springboard to reflect on what features you think could be used to best advantage to promote your business … and rev up sales!
Of course, providing great content is our responsibility. Layout, design, and graphic elements will be the responsibility of your marketing department.